CPG retail expert Kate LaBrosse takes brands through the nuts and bolts of how to develop promotions that will drive serious business at retail. During this workshop, you will learn how to budget for trade spend as part of the cost of doing business in retail, build a national promotional plan, and leverage distributor and retailer programs to drive trial at the shelf.
What you’ll learn:
- What percent of trade spend you need to build into your pricing model
- The ‘how’s’ of understanding the right depth, breadth, and frequency of promotions
- How to structure your discounts and partner with retailers to ensure on-shelf execution and drive trial
- How to validate your promo effectiveness to run promos that work
About Kate LaBrosse
Kate LaBrosse is a Natural Products Industry consultant, Amazon Bestselling Author and Speaker. She is the founder of Kate LaBrosse Coaching & Consulting and creator of the Brand Builders™ program, developed to help emerging brands succeed in retail. She is passionate about furthering the reach of the natural industry across all sales channels. Kate has worked as a national buyer, a sales manager for a CPG brand and was a national sales director at Presence Marketing.